Understanding SaaS Metrics

Understanding SaaS Metrics

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VC 101: Key SaaS Metrics

For SaaS founders, it isn't always clear what metrics VCs are looking for during a Series A/B/C fundraise beyond ARR and ARR growth. What happens behind the scenes after sending over a data room to an investor? How do you turn your customer transaction file from Salesforce into the key metrics they will be focused on?

VC 101: Key SaaS Metrics