Investing 101 2.0
Investing 101 2.0
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Talking to Customers

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Resources

Ideal Customer Profiles and Buyer Personas-How Are They Different?

There are common misconceptions about the difference between ideal customer profiles and buyer personas, and understandably so. They have similarities in that they both include a set of guidelines your teams can use to qualify leads. Where you'll see a difference is how and when you use them.

blog.hubspot.com

Ideal Customer Profiles and Buyer Personas-How Are They Different?