Baillie Gifford's Checklist

Baillie Gifford

  • Is there enough room to at least double sales in the next five years?
  • What happens over ten years and beyond?
  • What is your competitive advantage?
  • Is your business culture clearly differentiated? Is it adoptable?
  • Why do your customers like you? Do you contribute to society?
  • Are your returns worthwhile?
  • Will they rise or fall?
  • How do you deploy capital?
  • How could it be worth five times as much, or more?
  • Why doesn't the market realize this?