Baillie Gifford
- Is there enough room to at least double sales in the next five years?
- What happens over ten years and beyond?
- What is your competitive advantage?
- Is your business culture clearly differentiated? Is it adoptable?
- Why do your customers like you? Do you contribute to society?
- Are your returns worthwhile?
- Will they rise or fall?
- How do you deploy capital?
- How could it be worth five times as much, or more?
- Why doesn't the market realize this?