Michael Porter's Checklist

Michael Porter

  • Five Forces
    • Threat of new entrants
    • Threat of substitutes
    • Bargaining power of customers
    • Bargaining power of suppliers
    • Intensity of competitive rivalry
  • An economic franchise arises from a product or service that contains the following characteristics:
    • It is needed or desired
    • Thought by its customers to have no close substitute
    • Not subject to price regulation